New York City had fallen on some hard times back in the 1960’s and ‘70s. The specters of urban decay and crime overshadowed the attraction of the Empire State Building and Broadway. People were staying away. That was bad news for a metropolitan area that depended on lively commerce, entertainment, and tourism.
In 1977 the marketing firm of Wells, Rich, Greene created the “I Love NY” slogan and logo for the New York State Department of Economic Development and this phrase has since been the official slogan of New York State. Whether because of this marketing campaign or, more likely, the strenuous efforts by city leaders to curb crime, clean the streets and take other measures to renew the city, New York City turned itself around and again became a destination.
Just last month, the